A Claude Agent That Spies on Competitor Ads
A Claude agent that reads your competitors' Meta ads every morning at 7 AM. It counts what they launched, writes two ads to answer it, and emails you a motion graphic.
What this covers
You’ll build your first AI agent in Claude. You don’t need to code.
Every morning it checks your competitors’ ads in the Meta Ad Library. It tells you what they launched. Then it writes you two ads to answer them.
What you need
- Claude Pro, the $20 plan. I used the Claude app and Claude Code.
- Claude in Chrome. It lets Claude open web pages.
- Gmail, connected in Claude.
- The files. They’re free in my free Skool community.
What an agent is
A chatbot waits for you. An agent goes to work. It has four parts.
The brain is Claude. The hands are Claude in Chrome. The instructions are one file. The alarm clock is a schedule.
Step 1: Turn on Chrome and Gmail
Open Connectors in the Claude app. Turn on Claude in Chrome. Then connect Gmail.
Not sure it worked? Ask Claude: “Am I connected to Gmail?”
Step 2: Make one folder
Make a folder on your desktop. Call it competitor-spy. Every project gets its own folder.
Step 3: Write the instructions
One file says who you are, who to check and what to look for. It counts every ad that started yesterday. The same ad copied 20 times counts once.
One rule matters most. Never make up an ad.
Step 4: Run it once
Tell it to look back 7 days. It reads the date every ad started. You get one report for each of the last 7 days.
So on day one, you already have a week of history.
Where most people get stuck
They pick giant brands. A brand with 5,000 ads is too much for the $20 plan. Pick competitors with a few hundred ads.
Facebook won’t sort by newest. The agent has to scroll every ad. So tell it to read the words, not take screenshots.
Step 5: The alarm clock
One sentence schedules it. “Run this every morning at 7 AM.”
Keep the app open and the computer awake. If your computer sleeps, it runs when you wake it up.
The payoff
Every email has a Watch it instead button. It opens a short motion graphic of the same report. No reading.
Get the files
The Instructions file, the motion graphic template, both prompts and the Ad Hooks skill are free. Join the free AI Builds community to get them.
Mallow Rue is my demo brand. The ads in the reports are real, from the public Meta Ad Library.