About

You run the business and you are also the marketing department. The work keeps coming and there is nobody to hand it to.

I build the websites and automations that take some of it. Every build is filmed start to finish, and you get the working files — the prompts, the configs, the scripts.

Most tutorials show the finished thing and skip the forty minutes where nothing worked. That is the part worth watching. So every build here carries the failed attempts, what caused them, and the real spend, tracked against the account balance.

Why I can do this

I built an ecommerce company with partners and sold it. The deal pays us a royalty for ten years, so I still watch how that business performs — I just do not run it any more.

Since then I have built brands from nothing: the site, the photography, the ads, the email, the fulfilment. Right now that is Dead Stick Baits, a soft-plastic fishing brand I pour, photograph, ship and advertise myself. Real orders, my own money, every mistake on my own card.

That is the difference. I am not describing a playbook I read. I am running the same problems you have, this week, in my own store.

Where I am

Boise, Idaho. I work with people anywhere, but if you are local I would rather sit down with you than trade emails. When I am not working I am usually with my wife and our two kids, chasing elk in the fall, or losing golf balls the rest of the year.

Who this is for

Owners of small businesses. Freelancers with a few clients. The one person who somehow owns the website, the newsletter and the CRM. If you can name a job you have to do this week and do not want to, you are in the right place.

Who it is not for

People who want a tool tier list, or news about what launched this week. This is building, and building takes longer than a feature tour.

Work with me

See what I have built, or join the community for the files.