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3 Levels of Claude Websites: $100 vs $1,000 vs $10,000

The same gym website, built three times in Claude Code. Same words, same photos, same brand kit, same model. Only the prompt and the skills change.

Tools
Claude Code, ChatGPT, Higgsfield, Kling 4.0
See the finished build →

What this covers

You’ll see the same website built at three levels in Claude Code: a $100 build, a $1,000 build and a $10,000 build.

The business is Stacked Gym, a gym I made up. All three builds use the same words, the same photos, the same brand kit and the same model. Only the prompt and the skills change. The dollar amounts are labels for the level of work, not what these sites sold for.

There’s a bonus at the end: the $10,000 build with a scroll hero. I’m torn on which one wins, so tell me in the comments.

What you need

  • Claude Pro or higher, with Claude Code.
  • The three prompts and three skills. They’re free in my free Skool community.
  • ChatGPT for the logo and the photos.
  • A Higgsfield account if you want the film. Get one here (my affiliate link).

Start with the brand kit

I got a logo from ChatGPT and put it into Claude Code with my brand deck skill.

One prompt made a 14-page brand guide. It covers the fonts, the colors and the contrast. All three levels use the same kit, so every heading and button comes from it.

The $100 build

One paragraph, no skills. It looks fine, and it looks like every other AI site.

You get the logo on the left, the links on the right, a hero and three price boxes. It’s your basic template.

The $1,000 build

The same prompt, plus the anti-slop skill. The header is cleaner, the images have more style, and the sections stand apart.

It’s better, but it’s still basic. The buttons and the footer need more work.

The $10,000 build

Find inspiration first. I looked on Awwwards, Dribbble and Savee. Then I made each idea our own with our brand.

  • A floating nav and mega menu. It started from a Dribbble navbar, in our colors, with a custom map under Visit.
  • A scrolling photo wall. The idea came from The Grind, rebuilt around “You’ve got a team.”
  • A feature section that reacts. Hover over a photo and the details show while the others go gray.
  • A Kling 4.0 video in the background, to show what walking in feels like.
  • Coach cards. Click a coach, they slide across, and their credentials open.
  • A price board, an FAQ and a footer with a map. I compare each of these with the other two builds in the video.
  • A button in every section, plus one that floats so it’s always there.

Bonus: the scroll hero

The same $10,000 site, with a film in the hero. You walk in the door, say hi at the front desk and get a fist bump as you scroll. I made the film in Kling 4.0 and used my scroll hero skill.

I can’t pick a winner. Maybe the client should. Which one would you use?

Get the prompts and skills

All three prompts, the anti-slop, brand deck and scroll hero skills, and a sample brand kit are free. Join the free AI Builds community to get them.

Stacked Gym is a made-up business. The logo, the photos and the film were made with AI.

Get the free prompts and skills

Read the transcript

Hey, my name is Sean. Welcome to AI Builds. Today's going to be a fun one. What we're going to do is we're going to build the same gym build for three different levels. I have a $100 build, a $1,000 build, and a $10,000 build. If you stay till the end, I have a little bonus for you that you're going to love it. So, basically what we're doing is I have the same gym. We're using the same words, the same model in Claude. The only difference is going to be some skills and some minor tweaks for each level. And so, what we did is I created a brand deck from a logo I got from ChatGPT. All I did was I put this logo inside of Claude. I gave it my brand deck skill, and I just gave it a prompt, "Hey, build me a brand deck based on this logo." I got a 14-page brand guide with a zip for the client. The brand kit covers the fonts, the colors, the contrast. Everything you need to design a brand is already done for us. And we're going to use that same brand kit for all three levels during this build. So, every every heading, every button, everything came from the same brand deck. For the $100 build, this one got a single paragraph prompt with no skills attached. And as you can see, like it looks fine, right? It looks like every other AI site that most people build. You got the logo on the left, you got the links on the right. You got your box button. All the standard stuff is there. You have a nice hero with a call to action. Uh we have call to action pretty much on on every container, which is what you want on most websites. You have nice pictures of the facility. You have people using the facility, which is what you want. You got your trainers working with clients. They're absolutely jacked out of their mind, as you can see. You have nice picture of customers using the facility. Again, more trainers, meet your coaches. You got your standard three-feature pricing structure that every single AI site on the planet uses. This has been going on 20 years. I've been seeing websites have the same price structure, but again, AI pulls from templates, and this was super popular for the last 20 years on every SaaS product ever made, so it's going to be standard for most AI sites, for sure. You got a decent FAQ here. You got the receptionist showing you first week's on us. Another call to action. Your basic $100 this is it, right? This would never pass my anti-slop skill. It would absolutely crush this site. So, let's go ahead and compare this with a $1,000 build. Now, the $1,000 build is a lot cleaner, right? The headers Headers are a little more organized. You can see the call to action is just a little bit more crisp. You start to add some color when it comes to different sections of the website. You have a little bit more style here with the way that the images are displayed. Nice full image Look how jacked this chicken is. She jacked out of her mind. Oh, she's massive. A nice full image covering the entire Like it looks really nice. It's just a super high-quality image. It just looks a lot cleaner than the $100 build, for sure. You have a different price structure. So, again, this isn't This is a lot different than the $100 build, where you you know, you have the three price structure here. This is like the standard SaaS product, I would say. And then, uh it just looks a little nicer, right? But, you know, the buttons could use a little bit of refining. Like this isn't This is not fine-tuned enough, as far as I'm concerned, right? FAQ is okay. I mean, again, you could do a lot more to it than what's here. First week on us, nice call to action. I do like how this is separated, compared to the $100 build. Meh, right? Like there's nothing There's like nothing to this $100 build. This one, at least, you can see that like there's no overlay on the image. It just it looks a little cleaner. And then, the footer is a lot cleaner. Both footers are terrible, but on the $1,000 build, the footer is definitely cleaner than the $100 build. Again, just use the anti-slop skill. You can pretty much cut a lot of that other crap out. It still looks basic, right? Hey guys, if you like this kind of content, please like and subscribe to the channel. It lets me know that you like what I'm doing, and you want me to create more of these types of videos. Also helps with the YouTube algorithm. So, again, like and subscribe. Thanks for watching. All right, now let's get to the $10,000 build. So, whenever I'm doing a build for a client, right? You take You do their intake form. You take all their information, right? You grab You find out what they want to promote more than any other, like service or product, and you kind of make that front and center one of the bigger draws on the website. Usually you're talking to the owner, right? Uh You kind of get a feel for what their their brand is about, like what their actual style is. Then they might give you some examples of what they want. And then I'll go out and I'll take that information and then I'll I'll go find some more inspiration on other sites. Then again, you go to awards.com, it's got all the best web designers on the planet, right? They're putting their sites up there. You have dribbble.com, you have save.com, you have all these all these places we can get inspiration from. So what I did for this build is I went to dribbble and I found this nav bar and I'm like, "Okay, this is super clean." Like I want a floating nav. I don't want it to be too like over the top. Like this is a gym, so I definitely want it to be like more Oh, not rugged's not the name, but like it's not going to have a bunch of bright colors, but I do like the style. So what I did is I get I took this image, I gave it to Claude and said, "Hey, I want to build a floating nav bar just like this, but I want to use the same colors from our brand deck, right?" All right, here is the header for the $100 build, as you remember. Here's the navigation. Here's the navigation for the $1,000 build. And then here is the nav I got from the $10,000 build. So it's a floating nav, which is fantastic. And what I also want to do is I want to turn it into a mega menu. So what I did is I used this reference. This is all I gave to Claude and said, "Hey, I want to build it. Here's the items I want in the nav bar." Well, we already had that decided based on the other two builds as well. But here's the nav bar that I want, but I want to use the brand colors, and this is what Claude came back with, right? On top of that, I said, "Hey, I want to turn the nav into a mega menu cuz I want to show different images and I I want it I want it to be just a I want it to be over the top. This is a $10,000 build, right? So it's I mean, it's fantastic. Claude took it, the same look, like the same style, but built it the way that I wanted it and used our brand deck, so it's completely different than anything else. It's 100% custom for this build with just a few minor tweaks, right? So basically all this is is a floating nav that has a mega menu on some of the links, and it just looks fantastic. I have images for each one of these, right? Like these could be blog posts, or these could be sections on the homepage that we can link to, right? Then you got the membership info, 79 a month, 189 a month, 349 a month. And then look at this button. This button is phenom- like I love it. If you look, you can see how this little arrow points up when you hover. Like it's a fantastic button. I love having the button move with the mouse. Just a little interactivity, just it feels so much more premium, right? But you can see this mega this mega nav is absolutely insane. Like I I absolutely love it. It's going to be very difficult not to put this on every build I do in the future. So here's the gym section. Here's the coaches section, which it's fantastic. Like again, it's super seamless, it's fast, it's clean. Like I absolutely love it. I can click and go and see any one of these coaches, right? Uh here's the membership and all the memberships are in here. And then the visit, right? So when you click on visit, you have this it's a Google Map, but it's freaking it's custom and it matches our branding. It has the business logo right here. This is fantastic. Right? You have the phone number, like a call to action it has to be in the header. Another again, a beautiful button, no contract, cancel anytime. So like the customer always feels at ease. You have a little bit of info, you have the hour, like anything that they need, like if I if this was real, if I had a real address, I would put that in here. But this is fantastic. Like this this looks better than any nav I've seen anywhere in my area for sure, like this is phenomenal. Just a regular nav that you see on every website, like this is a horrible nav on a $100 build, $1,000 build, like this is standard. Every website has this nav. Look at our floating nav. It is absolutely phenomenal. And what I told Claude to do is like, "Hey, unless I'm clicking on something with the mega menu, I don't want I don't want the mega menu width to come out." So I had Claude make the change. So keep it keep it short unless I click on a mega nav item, right? It's just it's so clean. It's so crisp. I absolutely love it. Look at this hero. So it's the same hero as the other two sites. It's the exact same image. It just looks so much more premium. It's full width. We have stacked right here like across like again, it's just these little touches is what make it feel premium, right? Just moving just moving the words to the left like taking the full width just makes it so much more premium than the other sites, right? It's night and day difference. It's absolutely insane. You can see like just the buttons alone like is so much nicer. Yeah, this is standard this is super clean. God bless that looks good. That looks so freaking good. I love this. I love making buttons I hands down like this looks very premium. This is a fantastic hero. So the next thing I did is I went on a wards and I found this website. This guy's in the Netherlands absolutely this is one of the most beautiful sites and again I didn't really like his navigation, but there's a few elements in here that I absolutely loved and I said hey we have to do something similar, right? Like this effect right here. I absolutely love this. I'll know what the words say, but I absolutely love this and this is on a scroll. So as I'm scrolling down just like a scroll hero, it is showing these elements. So like how can I put that in our build? So here's the next container. This is where the scrolling effect started. I just had Claude take the idea. I had it customize it towards us towards this build using our branding and it looks phenomenal. I just love that effect like what a great look, right? You find inspiration, you customize it and make it yours and it's it's absolutely phenomenal, right? This is what a great idea just to just to display. So not at stacked, right? Like our gym is about a team like we're all in this together. That's what we're selling here. That's again like that story is what makes this a premium site. It's fantastic. Again Grind has got to give this guy props. I mean this whoever this designer was they did a fantastic job. They have video throughout. There's a few elements in here that I really liked other elements that aren't really my style, but just having video going on is is great. Like I think that's that's an awesome that's an awesome style, right? And depending on your brand what you're doing what you're trying to sell like that would work. This section I wasn't a fan of. I thought it was kind of cool they moved together, but again, it's just having the images all spaced out like that wasn't my style. But if it's your style, that's great, you can use it. I love this little follow the grind right here. It looks great. And for me, this almost looks like it looks like a magazine, right? This looks like this could be an image of a magazine. That's probably where the designer got their inspiration. Um it's just great. The whole website's got videos. That's pretty cool. I didn't notice they spelled his name here. That's pretty awesome. But no, it just looks great. FAQs are cool, just a little bit different. Found elements that I liked, I customize it, and then just made it fit our brand, right? Now in stacked, you've got a team. I love this section, it's phenomenal. I don't know if you noticed too, we have I put I try to put this on any type anytime we're trying to convert a lead, especially if we're sending ads to a page, you want to have the opt-in as many times as possible without being overwhelming. Like you just want it right there, just like if if I'm sold after seeing one of these images, you have this button right here to book a free week, right? So if I'm running ads to this site, I'm going to convert way more just by having the call to action readily available. Everybody has a call to action at the top, you try to put a call to action in each container, but having this floating one right here is phenomenal. It obviously looks really good, right? So this is another one of my favorite sections I built. This is a feature section. So when I heard I first had this built, this is exactly what it looked like. And I thought, man, like I want to add some animation, I want to add something to it just to make it feel more premium. This is a $10,000 build, right? You can see our other our other sites, here's the $1,000 build. We kind of just had floating it like we didn't there wasn't much going on. We kind of just had nothing, right? We didn't really have anything. Like all we really had was a picture of the outside and then a picture of the inside. On the $100 build, same thing, right? Like there's nothing really there. So I'm like, okay, how do I make this more premium? So what I did was when you hover over it, the overlay shows more information. And then it also blocks out it grays out everything else. It just draws your eye to whatever section you're on and I thought, man this this is a this is a perfect way to do what I'm trying to do. You gray out the other sections and you highlight the section that you're hovering on. So, it's just fantastic. There's no clicking, none of that, right? But you're able to see all the platforms, squat, bench, deadlift, whatever it is. All the details are here if you're looking and again, all you got to do is go right here to opt-in, right? That's the whole goal. Juice bar, you're showing the menu and the prices like everything is right there and it's just a subtle little change, right? Whenever you're building these $10,000 builds or you know, any premium build the difference between you and another designer is those subtle elements, those subtle changes. For me, this is a home run. This is a home run feature section. I'm really proud of this section. Again, you just hover over, you get a little bit of details. You gray out the other elements so that your your eyes are just focused on what you're looking at. I think it's fantastic. I It's one of my favorite sections of the site. I'm not a big scrolling across horizontal kind of guy. I forgot what they call this. I'm not a big fan of this except this looks really good for some reason and it matched the brand. I I put in the logo for the brand right there. I think it looks really good and again, I'm not a huge fan of this but I think it really just matched the overall build so I kept it in. Again, each section I'm just trying to showcase a little something different. We have an opt-in. Each section we have an opt-in. You're always just trying to do that especially again, if you're running ads, you want to make it easy to convert somebody. I just think it looks really good. Conditioning, sled pulls. She is jacked out of her mind too. I check GBT made these images. Every girl is freaking jacked out of their mind. I've never seen a girl that big. She's massive. It's just hilarious. Like I'm like, hey, I want these trainers to be super jacked and this is what came out. Like it's just it's just really funny. You got a recovery with a cold plunge and the sauna like it just looks really good. And then I have a video. What this is I I made this with clean 4.0 inside of Higgsfield and I just wanted to have a video like just some type of motion in the background and it's not much at all but it's just enough just to change up the page and just it just looks fantastic. It feels so premium. I love it. It's just fantastic. And again, what this video does is it it it shows the customer's experience and I love I love doing that on every build I do. I want the customer to know what it's going to be like when you visit that business or you buy from that business and whatever it is, you feel that experience and that's what I love about building websites is trying to trying to show that customer what you're doing for them, right? Then here's meet the coaches section. Here's another one, right? So, all this is is a feature section, like a feature container and I wanted to make it different. So, when I hover on a card, I wanted to show more details for each of the for each of the coaches, right? So, when you click when you hover on Marcus Hale or click on Marcus Hale, it slides across and you see his background. It just looks fantastic. Again, you can book directly with him for a week. You see all his credentials. It's just a fantastic animation that most people just don't take the time to do. But you do a build like this, you want to make sure that every element is dialed in, right? So, we click on Dana Ruiz, she slides to the left, everything else slides to the right. Click on Kayla, she slides to the right, everything slides to the left. It's just something that a user would expect to have that much thought and effort put into a section like this and I don't know, I just feel like you can just go over the top certain times. You just kind of blow people out of the water certain times and uh this is one of those times where I just think it the elements all worked, it all looks really good and it's just so much different than most feature sections of a website. Again, you got your call to action. Let's compare, okay? Let's just compare this price section with the others. We got our $100 build. Again, you can just kind of picture what the SaaS product is. You got your your free trial for 90 or you have your free trial for 7 days right here. You have your $99 a month with your annual option to save 20%. Here's your $199 a month with your annual option to save 40% or whatever it is, right? Like that's a standard pricing model. It's a little bit better on the $1,000 build. It's a little cleaner, but the buttons aren't that great, right? This doesn't say click me. This doesn't say like dude, I'm in. You sold me. I'm going to give you money right now. Like that's not what this does. $10,000 build, it does that. You're like, holy It just It's so clean. I mean, again, the buttons I love the buttons more than anything, but it just has such a different feel to it, right? These all look fantastic. Talk to a coach. Book a free week, right? Like, it just it feels so premium compared to the other prompts. And again, every membership starts with a free week. Always want to throw that little bit in there. Like, that could be what sets a customer That That could be what triggers a customer to buy, right? It's just that little bit of Don't worry, you know, you'll do a money-back guarantee or whatever you want to put in there. That is what can convert a customer, right? Just having this little bit of text. Again, this uh I love this section. I think it's phenomenal. And then a FAQ, again, we can compare. Questions before you start. Like, god, this is terrible, right? This is a little better, but it's still absolutely terrible. And then you see ours. Like, it's It's fantastic. You hover, it's again, call to action. Always a call to action. I absolutely love this section. This reset here, again, your first week's on us. Compare that to the $100 build, it's just night and day difference, right? Our footer. I love our footer. Footers I try to make a footer different on every build. I still don't know what I want in a footer. Like, after all this time I've built a website so I want to age myself, but I've probably been doing sites for about 20 years. Like, I used to code with HTML back in the day. Like, I'm telling like I remember learning CSS. Like, oh, that's how you style it cuz I used to hard code it with HTML. The footers are Every build I do is completely different and it's all based on like It's all based on feel from other elements of the page, right? It's like, you want to have a call to action, you want to put the logo somewhere, but man, this one looks so freaking premium, right? I think that I'd have my privacy and all my other crap down here. You want to have your standard nav right here. You want to definitely have a If you're building for a local business, you have to have a map in in the footer. Like, for me as an SEO guy, like, that is It's a must-have. You have to do it. I just think this looks so freaking clean and so nice. I love I love this footer. I love it. This footer's absolutely terrible on the $1,000 build and it's somehow even worse on the $100 build, okay? I love the photo. There it is. There's a $10,000 site, guys. You got your video going. I I think it's just fantastic, right? All these elements, super clean for that feature section. This has got to be one of my favorite sections right here. You've got a team. I got love I I freaking love I'm pumped. Let's go. I want to join this gym right now. The hero's fantastic. Let's again compare the heroes. $100 bill, $1,000 bill, $10,000 bill. Now, let's look at my bonus, okay? So, what I want to do is like, how do I make this even better? And I'll be honest, I'm torn. So, I need you guys to comment and let me know what you think is better. Here is the bonus. $10,000 bill with a scroll hero. Tell me what you think is better. I'm torn. I I really am torn. Walking in the doors, saying hi to the receptionist, saying hi to a client, fist pumping, boom, let's go. See it one more time. So, again, I'm scrolling using my scroll hero skill. If you don't have it, guys, it's free in my Skool. Link's in the description. You got to try my scroll hero. Scrolling in, looks good. Saying hi to the receptionist, customer comes over, wants a fist pump. Freaking love it, man. I I love it. I love it. I don't know. I don't know. Let the client make the choice. Either one for me looks really good. I think it's absolutely fantastic. Guys, let me know in the comments what you think about this. I think it's absolutely awesome. Well, that was a lot of fun, guys. We did a $100 bill, $1,000 bill, $10,000 bill. I am super torn between a static hero and my scrolling hero. And guys, if you want to see how I did that scrolling hero, I got a video right here that explains it all. All you have to do is create a video inside Higgster. I have a link in the description. And then grab my scroll hero skill, which is in my free Skool community, and you can make any video into a scrolling hero, just like I did on this one here. Again, I appreciate it, guys. If you thought this video was helpful, please like and subscribe. I'll see you on the next